a 501(c)3 Non-Profit Education Organization March 1, 2018

Cremation Diamond Report Part 3: How to Create a Hoax

Due to a significant potential for insurance fraud resulting from the cremation diamond hoax, we offer the full report in 3 parts here on our website, and now FREE in digital format below, or on the front page of this website.

In Question #1 it was revealed that no carbon remains after the cremation process, and the cremation diamond companies are aware of this fact and have plans to work around this. In Question #2 we looked at just how profitable the cremation diamond business is, in light of the fact that actual cremation diamonds cannot be produced. In Question #3, we take a look at how cremation diamond companies provide a false story to potential customers, even to the point of creating fake diamond making presses out of presses that cannot possibly create a diamond. Let's look at the answers to Question #3. There are images here not in the eBook.

Question #3. Are the promotional claims by the cremation diamond companies verifiable to a reasonable degree that should allow consumers to have confidence in these claims?


This is where the investigation turned sinister. It is one thing for the cremation diamond companies to make claims they cannot guarantee as accurate, it is another for the cremation diamond companies to make false claims that they know are false. A quick review reveals that the cremation diamond companies have a long history of making false claims.

Below is an image taken directly from the LifeGem website in 2007. Notice that it specifically states:


"Here is one row of twenty LifeGem diamond presses, each creating a single unique LifeGem diamond.” LifeGem website 2007


The problem is that this image was in the public domain on the internet, taken many years prior to the LifeGem company formation.. LifeGem never owned the diamond making presses in this picture, and this was a false and, in my opinion, malicious misrepresentation to entice consumers to buy a LifeGem under false pretenses.


At left is a smaller version of the same image, but this time offered on a competing cremation diamond company’s website. Both LifeGem and the second company claimed these were their diamond making presses, when neither owned any diamond making presses, and both took the image from others.


This situation from 2007 demonstrates the propensity of the cremation diamond companies to use false representations in their promotional claims and websites. In the case of LifeGem this propensity has grown to huge proportions in their current website claims. The facts may be disturbing to those who have recently purchased LifeGem but must be recognized as part of this investigation.

Disturbing Current Misrepresentations in the Cremation Diamond Industry

Over the past few days I have reviewed the information on the cremation diamond company's websites, and what I found can only be described as criminal, in my opinion. The gross misrepresentation of facts, lies to consumers and disregard for ethics is rampant in the cremation diamond industry. What I am about to show you will sadden some as it goes to the very heart of the issue that cremation diamonds are a hoax, and the evidence below proves that point.

Before we begin, I want to show you what an authentic HPHT diamond making press looks like below.


For educational purposes, I utilized these images from the QM Diamond company on alibaba dot com. Notice the size and shape of the press at left. It is created to bring the extremely high pressure and high temperature required to duplicate the conditions approximately 150 km deep inside the earth. This is the area where carbon crystallizes and forms diamonds. It requires a machine press of this size and magnitude to accurately duplicate those conditions in a lab, as you see at left.


Again from the QMDiamond listings on alibaba dot com, we find a demonstration of a partially assembled diamond making press. The red arrow I have placed on the image to show exactly where the diamond making point is in this press. It requires a massive amount of pressure and heat to force carbon to crystallize.


Stop for a minute and look at this image, be sure and consider the size of the man standing in the background to this enormous diamond making press.


Then, look below at what LifeGem says is their diamond making press that does the same thing as the one you see at left.





"Two of our high pressure diamond making machines" is how these units are described by LifeGem in their website. But what are they really?

What are we really seeing in the LifeGem lab above?


At left you are looking at an Atlas model Hydraulic Pellet Press made by the Specac™ company. This press is used to press materials into small pellets for preparation as study specimens with FT-IR, XRF and other lab testing.


At no point in the company's materials is this unit sold as a diamond making press. In fact, my research into the use of this press specifically precludes the ability to make a diamond.


But....this is the press you are looking at in the image above. It is dressed up nicely, I surmise, to make LifeGem customers believe that LifeGem has diamond making presses.

Let's compare some features to further demonstrate this situation.


Below is a photo direct from the LifeGem website where they claim this press can produce 8 tons of pressure. The rated pressure of this pellet press happens to indeed be 8 tons. However, it requires over 360 tons of pressure to make a diamond using the HPHT presses you saw above. But wait, there's more.... Look at the control buttons.

The control panel to the Specac Atlas Pellet Press is identical to the claimed LifeGem diamond making press. Above is the image taken directly from the LifeGem website showing the Specac logo and the control panel. Below are two images, one taken from the LifeGem website the other from the Specac product image. Compare the two control panels below.


Looking inside the image of the Specac Pellet Press, we see this armature structure you see at the red arrow at left.


Not that we have to prove this one any further, but look below inside the claimed LifeGem diamond making press.




Same armature structure and again, the Specac logo on the window. This puts the last nail in the coffin on LifeGem's claims that these are diamond making presses, in my investigation.



Actual photo from the LifeGem website showing the Specac logo and the same armature from the Specac Pellet Press promotional material.


You must remember, LifeGem brings people into their warehouse and walks them around these machines to falsely represent to grieving family members that these presses are used to create authentic cremation diamonds from their loved-one's ashes.

It is my conclusion that LifeGem is knowingly and maliciously perpetrating false information on consumers in order to induce them to make a buying decision based on this false information.

What about other companies

Most of the cremation diamond companies either use images from the internet in their promotional pieces, or create images of sad loved-one's made happy by a cremation diamond without disclosing any information on their actual operation. After my report in 2008, many of these companies realized the problem in disclosing too much information on their websites as it could lead to the exposure of their fraud. As a result I do not have prima facie evidence for others as I found with LifeGem. I do believe that evidence is waiting to be discovered in Discovery Motions in a Class Action Lawsuit should a case ever form. 

Final Conclusion

Based on the evidence discovered, I believe the only reasonable conclusion is that cremation diamonds are a hoax. A nasty, sinister hoax, willfully perpetrated on bereaved loved one's at their most vulnerable time. What I find even more despicable about this situation is that the funeral home industry is totally complicit in the hoax, and is profiting with each and every cremation diamond they sell for the cremation diamond companies.


Where is the Federal Trade Commission? Where is the Jewelers Vigilance Committee? Where is the jewelry industry media? I cannot answer any of those questions. I have my opinions but those are best left out of this investigation. Suffice it to simply say that it appears to me that the FTC either does not know or has not had enough complaints, and the JVC is most likely out having cocktails while the cremation diamond industry gets away with a massive, costly hoax. Well, I guess I said it anyway. But someone has to.


Bottom line: it is my conclusion that Cremation Diamonds are a cruel hoax, based on all evidence I have gathered in this investigation.


If any of the cremation diamond companies would like to prove otherwise, my door is always open.


Robert James FGA, GG
President, Insurance Institute of Jewelry Appraisal Inc.
a 501(c)3 Non-Profit Education Organization
Texas Department of Insurance Property and Casualty Adjuster License #1300433


Now Available Free!

Due to the extreme potential for insurance fraud of this topic, we have decided to make the full digital eBook available to everyone at no charge as a public service of the Insurance Institute of Jewelry Appraisal Inc. Click the icon at left to download the full digital eBook edition.