The cremation diamond companies utilize thousands of funeral homes around the world to do their marketing, in conjunction with their websites. LifeGem alone reports 3500 “ partners” in the United States and over 5000 world-wide. These are mostly funeral homes who can reach directly to the potential cremation diamond customer at their most vulnerable moments. Given the heinous nature of this whole market, it must be noted that the funeral home industry should also be held accountable for the very grievous situation. The above numbers are for one company. Others such as Algordanza are believed to dwarf the LifeGem operation world-wide.
Given the fact that the cremation diamond companies cannot guarantee their diamonds contain any of the loved one’s carbon, the question must be raised as to why the extremely high price of these diamonds? Since these are HPHT lab grown diamonds, how does the cost of grief affect the price of the claimed cremation diamond? The answer is bothersome.
Below is a basic comparison of diamonds from various cremation diamond companies, and those offered by one of the world’s leading providers of lab created diamonds: Brilliant Earth.
For this comparison I have used an average clarity and color for colorless diamonds. The company offering open-market, lab-created diamonds is Brilliant Earth. These diamonds are sold online by this leading lab-created diamond company. Please keep in mind that the diamonds and prices below are all lab created diamonds of comparable sizes and qualities, the only difference is a false guarantee of cremation diamonds being composed of a loved one’s ashes.
.30ct Round Colorless Diamond Average VS/G
Brilliant Earth Created Diamond: $445.00
LifeGem Cremation Diamond: $4,499.00
Eterneva Cremation Diamond: $4,499.00
Lonite Cremation Diamond: $3,400.00
.50ct Round Colorless Diamond Average VS/G
Brilliant Earth Created Diamond: $850.00
LifeGem Cremation Diamond: $7,899.00
Heart in Diamond: $5,995.00
Phoenix Cremation Diamond: $8,695.00
Lonite Cremation Diamond: $5,300.00
.70ct Round Colorless Diamond Average VS/G
Brilliant Earth Created Diamond: $1,440.00
LifeGem Cremation Diamond: $13,199.00
Eterneva Cremation Diamond: $13,199.00
Lonite Cremation Diamond: $9,100.00
It is clear that the cremation diamond companies use the "grief factor" to extract huge profits from their vulnerable customer base. Cremation diamonds cost up to 10 times more than the price of an open-sourced, lab-created diamond of the same size, quality, color and cut.